70 Creators. 1 Objective.
Building a high-volume, creator-led content engine designed for Meta-first performance.
Project
The Challenge
Zeelab needed a steady stream of creator-led content designed specifically for Meta, with enough creative variation to support continuous testing, paid promotion and audience engagement.
The challenge wasn't simply finding influencers. It was finding the right creators, the right content formats and the right messaging to make every piece of content feel credible, engaging and native to the platform.
How We Made
It Happen
Executing at this scale required a seamless 5-stage pipeline—from discovery and individual negotiation to creative direction and content delivery across 70 creators.
Creator Scouting
Identified creators with the right audience, credibility and on-camera presence.
- Audience demographic and engagement rate screening
- High-credibility creator discovery across target wellness & skincare niches
- Authentic voice and native on-camera charisma check
Strategic Shortlisting
Shortlisted creators based on campaign objectives, content style and audience relevance.
- Content tone alignment with Zeelab brand parameters
- Tiered roster balancing macro visibility and micro community trust
- Creative variance to support multi-angle Meta testing
Individual Negotiations
Managed creator communication and negotiations to build an efficient campaign pipeline.
- Contract structuring tailored for performance ad usage rights
- Single-point creator liaison ensuring fast turnaround
- Optimized cost per deliverable across the 70-creator batch
Creative Briefing
Provided creators with clear content direction, messaging, hooks and CTAs.
- Prescribed high-retention hooks and relatable problem setups
- Compliance-vetted pharmaceutical & skincare messaging guidelines
- Direct, native call-to-actions tailored for Meta feed & reels
Content Coordination
Coordinated content production and delivery across the creator network.
- Sample distribution and product dispatch tracking
- Quality assurance and multi-round editing reviews
- Scheduled release calendar synced with Meta ad account launches
What this proved
Influencer-style creative can feel more native to social platforms while supporting direct-response objectives, while a higher volume of creative variations creates more opportunities for continuous testing and optimisation. Fresh creator voices can also build credibility and move audiences beyond engagement towards meaningful website actions.