STEAMOS
Bold, Playful Asian Cuisine with Character
Project
About Project
Originally known as Momo Cartel, Steamos emerged from a vision to create a destination where food lovers could indulge in flavorful, experiential dining. MediaX reimagined the brand with a bold, vibrant identity—featuring a panda mascot, energetic colors, and a cohesive visual language—ready to scale across multiple cities in India.
Challenge
With Momo Cartel’s growing popularity and expansion plans, the brand needed an identity that could go beyond momos while retaining its fun and approachable personality. The challenge was to design a scalable, versatile identity that would resonate across diverse markets, stand out in a competitive F&B space, and carry a strong cultural connection—while maintaining the energy and charm that made the original brand memorable.
Solution
MediaX transformed Momo Cartel into Steamos, crafting a dynamic brand identity centered around a lovable panda mascot, a vibrant color palette, and playful typography. This fresh look infused modern appeal while staying rooted in Asian street food culture. The cohesive design system now unifies Steamos’ presence across restaurants in multiple cities, supporting its rapid expansion and establishing it as a bold, binge-worthy food brand with lasting recognition.
