Things To Keep In Mind While Developing A Website

Why a website?

A website is a crucial part of any business or organization as it takes the business to a global reach. In an era of cloud computing and big data, it has become evident that Internet has taken the business and content to a reach of billions of people within minutes and without the need to advertise, interact or make any physical effort. Worldwide Web has certainly enabled people to increase their potential of growth and step in a more diverse world. Websites have given power to the people to reach out to billions and let their business be known and spread to a majority.

Business, however, isn’t the only area which benefits from a website but people can also build their personal websites, blogs, social platforms or any other kind of things they want to take online. Although there are a large number of websites available on the web, Not all communicate their purpose in the rightful way which might be because of poor design, complicated navigation, insufficient content or just lack of proper optimization.

Today, I’ll be highlighting some points from my personal experience in web development of about 6 years and guide on what are the things one should keep in mind while developing a website to make it more appealing, readable and search engine friendly. These points will not only help you in building a well-structured website but also an optimized and a standout one.

10 Important Points To Keep In Mind

1. Deciding On The Purpose And Target Audience

As it is said, there is a purpose of your life and just like that, there is a purpose for a website too. It is very important to know the purpose of developing a website and your target audience. The purpose may be for selling toys where the target audience are the parent of young kids or it can be for the purpose of education where the target audience is students. One must know this before beginning with the development stage as the entire thing is based on this pillar.

2. Choosing A Creative Design

You cannot go out to a party or a gathering of people dressed in trunk and pj’s, You dress well for such occasions. So why take your website to billions of people without proper grooming?. The second important point is choosing the right and creative design. You would want your website to look beautiful and creative so it can attract potential visitors and encourage them to go through the content. The design should match your purpose and the audience which creates a more targeting appeal.

3. Having A Responsive Layout

We live in an era of modern technology where there is no shortage of a number of smart devices which are used to access the world wide web. The percentage of smartphone users have significantly grown to an extent where even the desktop seems outdated. For the same reason, a website should be responsive which can adapt to a number of devices like smartphones, tablets, desktops etc. so your design looks creative in any device and stays beautiful.

4. Structuring The Content

The content must be structured and organized well. There needs to be sufficient content be it images, text or video and should be kept on their respective pages. The content should provide enough information to the audience and should not be scattered everywhere but kept organized with proper headings, descriptions, and categories. Proper formatting and neat codes should be written for an appealing layout.

5. Optimizing The Content

The content available on the website should be optimized for search engines and should have proper descriptions, meta tags, and media content should have proper names and description as well to make it more search engine friendly. Proper SEO techniques need to be followed and images should not be heavy. Media needs to be compressed and lightweight to improve loading times and in case of videos, it is better to upload on a third party site like YouTube and embed in your website for better optimization.

6. Creating User-Friendly Navigation

Imagine being a kid in a giant supermarket and losing your mom while craving for the tasty snacks on the shelves, Feeling lost, aren’t you? That kid can be your visitor on the website if proper navigation is not there. The site should be easy to navigate and visitors should be able to look around with ease and find what they are looking for without clicking links after links.

7. Provide A CTA Button

Call-To-Action button provides a friendly way of being contacted by the visitors. It encourages them to reach out to you with their queries or any request they may have. A simple click can greatly improve your relationship with your visitors who can be your potential clients and can also greatly contribute to your search engine optimization. It helps in bridging the distant gap there is between the things not said and things not asked.

8. Linking Social Media.

Social media is a great way of promoting literally anything. News, products, memes, people and what not. Almost everyone is familiar with it and uses daily at least one of the services, so why not increase your approach and visitors by linking your website with your social profiles? This can not only increase your visitors but also contribute to improving search engine rankings while also providing a user-friendly appeal to your website.

9. Short Loading Time

Don’t you hate it when you visit a website and all you see for first few seconds is a blank page and a circle spinning on your browser tab while content slowly starts appearing one by one? Yes, That is why you should always aim to reduce your site’s loading time by optimizing the content, reducing the things consuming resources leading to long loading times and keeping only the necessary content. Many things covered in the 5th point can reduce loading time but you also need to make sure not to have anything extra on your website or host.

10. Tracking

Just like parent-teacher meetings are for analyzing the performance of a child so parents can take steps to improve it, there are many analytical tools which can help you monitor and analyze the performance of your website so you know how it is performing and from where it is generating traffic so you can work on to improve it and optimize your target audience for better performance and results. Some of the widely available tools include Google Analytics, Facebook Pixel and other third-party tools which helps you monitor your website and provide you with insights

I can’t scroll my Instagram! Will the new Instagram update become a reality?

The new Instagram Update sucks!Instagram users on Thursday experienced a new layout of the Instagram newsfeed which forced them to scroll through their friends’ photos horizontally rather than vertically.  “Sorry about that, this was supposed to be a very small test but we went broader than we anticipated.” Adam Mosseri, head of Instagram, tweeted.Twitterati immediately expressed their disappointment with the app’s new feature. What’s bizarre is that the update only lasted some minutes for some users, it’s like Instagram came & went. Some people even took it to the previous updates the application had roll out & the audience was sad. Instagram told HuffPost that the update was “due to a bug.”“We quickly fixed the issue and feed is back to normal. We apologize for any confusion,” a spokesperson said via email.But will this feature become permanent? We hope not but Instagram has a couple of reasons to do so:The new feed gives more focus to individual content & the swipe down option to read the comments will make it easier for the audience to consume content.With the Instagram Ad game going faster than ever, to 1M$ per day, focus on individual posts will give ads more visibility & focus which in turn is a good business move.The ‘tap to scroll’ was first introduced by Snapchat to make it more friendly for the user to view content rather than using their thumb on the entire screen. The update is likely to improve the overall functionality of the application.The bad news is that Instagram is clearly strongly considering making the horizontal feed a reality for all users in the near future. The test has proven to be an utter failure & should not be considered but will it stop the social media giant from actually doing it?A similar sort of disapproval was also shown by the audience when snapchat changed it’s entire interface but now do you even remember the old one? I actually can’t!Instagram will do the change & people will get used to it. Cheers!Enjoy your vertical feed till the time you can.Read how you can amp up your Instagram marketing with these 5 essential tips.

When can your Social Media practices turn down on you

Social Media can be fun and frustrating at the same time. We love to learn, test and experiment with the upcoming trends, tweak and work around with the existing ones, however often our good social media habits take no time to turn to bad habits whereas our great tactics turn into wasted efforts.

Here are some social media practices that tend to go wrong:

1) Automate your accounts wisely: If you automate your page likes, responds, comments and postings, then make sure you do the same well. Keep a close check as automating everything has certain drawbacks as well. We have seen examples of Microsoft’s Tay, a twitter bot, which turned racist and offensive in its replies to people. Thus, it is vital to have proper filters and monitoring before automating social media for your brand.

2) Always have proper insight into your Social Media insights: You cannot do ‘data- blind’ on social media. It is important to consider numbers, graphs and keep a track of the followers. Track your engaged followers, keep a list, and reward them. Retaining a follower is as difficult as acquiring one.

3) Don’t have FOMO: Do you have the Fear of Missing out of using all the social media platforms alike? If yes, then you are doing it wrong, do not go behind the buzz and increase your workload. Do a proper research on performing social media platforms for your brand, put your time and energy into making the most of social networks that have opportunities and return for your brand.

4) You are saturated: Started off well with good followers and engagement, kept up with the buzzing trends and practices, however if you’re unable to keep up with the same, then you won’t get any new or improved results as the system isn’t ‘perfect’ anymore.

Avoid this situation, go slow and if you get stuck or feel saturated, do not hesitate to seek help from an expert.

Thus, Social Media requires you to be flexible and focused. You cannot have a strategy with loose ends. Review your goals, your strategies, have a routine and work towards improvement.

AMP up your Instagram marketing with these 5 essential tips

With over billion users and 95 million photos shared on an average in a day, Instagram has become one of the fastest growing social media app for building a brand and marketing it efficiently. Instagram marketing is undeniably valuable in terms of conversions, reaching to the right audience at the lowest cost and brand awareness.

For the basics, it is essential to have an Instagram Business account, get set going with the following tips and hacks to make the most of Instagram marketing:

1) Use raw/original photos: Original product photos, photos with people showing real value and experience of the product/service, perform much better than images worked under Photoshop. Raw photos will help increase organic reach, use relevant hashtags and enticing captions to increase engagement.

2) Leverage benefits of Instagram stories: Instagram stories have now become interactive with features like polls, live broadcasts, highlight features. Stories show up at the top of user’s screen or whenever someone searches for your page. Make the most of stories by going ‘behind the scenes’, flaunting your company culture, giving a human form and voice to your brand, highlight featured products/services, reiterate your followers about something vital that you’ve posted and more. Engage, attract, get moving with your followers through stories.

3) Increase followers the Organic way: Follow people, show them your heart their work/product/service, comment down your opinion, ask your followers to let their friends/family know about your brand in lieu of a freebie, post more of user generated content, regram as much as possible. Tap Instagram’s organic hacks to better business before we see a change in algorithm, similar to Facebook’s

4) Create smart and creative Instagram ads: Paid promotions are important for great and focused results on Social Media, anyone can run an Instagram ad, however, the key is to do smart paid promotions. Be creative when it comes to designing creatives and choosing format, e.g, photo ads, video ads, carousel ads. Ensure a proper Call- To- Action (CTA) and urge your customers to take an action and increase the conversion rate of your ad.

5) Partner with brands and influencers: The key to success is in growing with others, collaborate with other brands relevant to your proposition, influencers, make your brand visible to others through them, tap onto their followers. Don’t look for quantity, look for quality when it comes to influencers’ followers. Choose wisely, partner with brands and influencers whose values align with your brand.