Blac
Luxury Bathroom Products for Everyday Living
Project
About Project
BLAC is transforming the bathroom products market by offering high-quality, stylish solutions that combine luxury aesthetics with affordable pricing.MediaX partnered with BLAC to create a strong brand identity, including logo, collaterals, and packaging, to position them as a modern, design-driven choice for everyday spaces.
Challenge
BLAC needed a brand identity that could communicate luxury without alienating price-conscious customers. The challenge was to create visuals that felt premium yet approachable, standing out in a competitive market dominated by either high-priced designer brands or low-quality budget options. They required cohesive branding across physical and digital touchpoints to build trust, recognition, and consistent market presence.
Solution
MediaX developed a sleek, minimalist logo, premium packaging, and stylish collaterals to reflect BLAC’s modern elegance. The design approach balanced luxury cues with simplicity, ensuring the brand appealed to a wide audience. Packaging and marketing materials were crafted to elevate perceived value, while digital assets maintained visual consistency—helping BLAC position itself as a disruptive force offering upscale bathroom products at accessible prices.
