Our digital media planning and buying team figures out how, when and where to reach consumers in the most relevant environments for our clients. With media buys reaching $600 million each year, it means identifying platform-agnostic synergies across paid, owned and earned media, integrating media in the creative process, optimizing the digital marketing mix and developing attribution models to measure the return on media spend – all at once.
Successful online planning isn’t just about getting the most impressions. It’s about getting the right audience to notice you with the right message at the right time. So we combine search engine marketing (SEM), paid social and display media into one team, which helps us advice clients on which media to buy for optimum ROI. It also allows us to use data to identify people with intent, and speak to them as they move around the web.
Planning and buying both encompass a constantly evolving ecosystem of bought, earned and owned media. Our holistic approach allows us to integrate all digital channels – including social media – and measure cross-channel influence, both online and off. As a result, we’re more efficient, nimble and capable of editing, adding or cancelling a campaign for optimal results.
Our goal is to produce optimum results. Using our proprietary technologies and third-party ad servers, we deliver and track programs to optimize and drive results. Together, these tools offer ongoing insights, flexible reporting and campaign forecasting so clients get the most out of their online media spend.