This is the percentage of organizations who have invested or plan to invest in Big Data in the next two years. (Source: Gartner). With internet data is everywhere, anytime, on any device. With this incredible amount of info, we are now able to understand our customer like never before. Web Analytics enables us to combine web data, user information and financial data to build a profitable business. The question isn’t whether data analysis is here and growing at a fast pace. The question is are you ready for it? Data analytics allows you to:
The data and information you receive can be in real time and your decisions are based on facts.
You will reduce cost by making better decisions and increase your efficiency.
Sell products and services to clients which will have a positive lifetime value.
Web Analytics is about collecting, processing, analyzing and telling stories through data in order to make better decisions at the right time. Analytics is the key to giving your digital marketing the right performance.
OUR APPROACH TO WEB ANALYTICS.
By putting data at the heart of your acquisition strategy, we will identify your strengths and weaknesses to provide you real-time actionable insights and business opportunities. Through an audit of all your digital assets, we will transform your business objectives into key performance indicators (KPI). Our customized data visualization tools will provide you clear dashboards about your business performance.
Understand your need, business model and define your ultimate goals with a tailor-made analytics strategy.
Collect your data with tracking tools such as Google Analytics or Tag Manager.
Measure the performance of your overall digital ecosystem.
Visualize your KPI's on user-friendly interactive dashboards which highlight the key information you need.
Analyze your content efficiency by measuring the number of visits, leads generated, social engagement and links by topic and format.
Adapt your content and target audience based on your media-mix performance in a cost-effective way.